Parkmerced Labs develops and deploys next-generation technology solutions that help property owners and communities improve urban living.
Our goal is to bring together the most brilliant minds to create innovations that transform the way people live and enrich the communities they call home.
Parkmerced Labs is a joint venture between Parkmerced and Broadscale Group. Collectively, the leaders behind Parkmerced Labs have a rich background in global innovation and urban living.
Rob Rosania is founder and lead visionary of Maximus Real Estate Partners, which is the developer of Parkmerced. As the Bay Area’s fastest-growing apartment redeveloper, Maximus owns nearly 5,000 multifamily rental apartments in Northern California with over 7,000 in the development pipeline, including Parkmerced. Under Rob’s leadership and vision, the Parkmerced Vision plan received the highest architectural honor for innovation and urban design bestowed by the American Institute of Architects in 2013.
Prior to Maximus, Rob was CEO of Stellar Management. Under Rob’s leadership, Stellar became the most prolific renovator of apartments in America’s urban gateways of New York City, San Francisco, Miami, Chicago, Los Angeles and Washington, DC. During that decade, the team completed over $850 million in renovations of approximately 23,500 apartments.
Andrew Shapiro is cofounder and partner of Parkmerced Labs, and the founder of Broadscale. For the last two decades, he has been at the nexus of new technologies and societal transformation – with a focus on energy and environmental innovation, as well as information technology and globalization.
At Broadscale, Andrew works with leading corporations and other strategic partners to invest in and commercialize the most promising market-ready innovations. He is also a cofounder of Resourcient, an initiative to promote scalable investment in resource-efficient businesses, and founder of GreenOrder, a strategic advisory firm that has worked with more than 100 enterprises to make energy and environmental innovation a source of competitive advantage. He has worked with GE's leadership on the creation and execution of its multibillion dollar Ecomagination initiative; counseling GM on strategic issues such as the Chevrolet Volt launch; and serving as the green advisor for 7 World Trade Center, New York City’s first LEED-certified office tower.
Parkmerced is headed to Car-Free Living
Living Car-Free In The City
Uber Teams Up With Real Estate Developer To Replace Car Ownership
Uber And A Bay Area Landlord Will Pay New Tenants $100 A Month To Go Car-Free
Parkmerced Plans To Subsidize Residents Use Of Uber, Muni, And Bart
Uber Partners With Developer On Transit Program For San Francisco Megaproject
Meet Stephen Linaweaver: River-Guiding Sustainability Leader And The New Parkmerced Labs Partner